Esteben.

What we have built, and what we can prove.

Every project is labeled plainly: client work, concept work, or in-house experience. We show the work we can stand behind and leave out results we cannot verify.

001 · 2025 · Client workShippedThe Studio: a booking-first website for a high-end NYC barber shop. A focused website for a New York barber shop whose work was easy to see on Instagram but difficult to turn into a booking. The new site brings services, pricing, social proof, and the booking path into one place.

Before Esteben, Steven worked in-house on Shopify for a DTC wellness brand.

This is professional experience, not Esteben client work. It is included because it shaped how the studio builds and checks a store.

  • 001

    Storefront work

    Building and maintaining the pages and interactions customers used to shop.

  • 002

    Tracking and reporting

    Improving how store activity was collected so business and advertising decisions were based on more dependable information.

  • 003

    Experimentation

    Supporting controlled storefront tests without turning the theme into a collection of fragile changes.

  • 004

    Checkout and launch details

    Working on the less visible configuration and tracking details that can affect revenue when they are wrong.

Ready when you are

Tell us what you are selling. We will tell you what it takes to launch.

Share your products, your current store, or your finished designs. Julie replies within one business day. If the project is a fit, the next step is a short call followed by a written scope, timeline, and fixed quote.